Marketing Plan & Strategy

Begin by estimating market size, understanding the problem you solve for customers, and the potential value your product generates. 




Simple, Powerful, Logical

Market Research

 

  • Research is the backbone of the marketing plan 
  • Identify customer buying habits in the industry, 
  • Access market size, market growth or decline, and any current trends

 

Target Market

 

  • Target market analysis ranks buyers interested in your offerings 
  • Fully define your target customer and segments
  • Create a profile of your expected target customer

 

Brand Position

  • Revaluate your existing brand perception
  • Brand perception will drive product adoption
  • Drive branding with compelling messaging advancing your brand 

Competitive Analysis

  • Analyze competitors as well as their products and services  
  • What is their brand perception and market penetration?  
  • Knowledge of brand reputation, product portfolio, pricing, and geography is critical

Market Strategy

  • A marketing strategy the path to successful sales and growth
  • Strategy defines timeline, tactics, metrics, and resources
  • Keep your eye on the target customer, it's a job that never ends

Financial Plan

  • Developing and managing the financial plan is a critical discipline
  • Tracking marketing provides data necessary for flexibility
  • Planning and managing will deliver your desired ROI

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